Word: lite
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...A.H.A. calls the Government's stance hypocritical. "We're stepping into a good-bad food environment that has been perpetuated by the food industry with terms like 'lite' and 'no cholesterol,' " declares Dr. Myron Weisfeldt, president of the A.H.A. To help consumers make intelligent use of HeartGuide, the A.H.A. is providing explanatory brochures to supermarkets and a toll-free information line...
...From Japan came salty, rubbery surimi, a processed fish paste that appeared on countless menus under the guise of lobster and crab legs. In the interest of dietary moderation, Americans during the '80s consumed an astonishing variety of re-engineered foods and beverages, including low-cal salad dressings and lite mayonnaise, diet yogurts and calorie-skimping frozen dinners...
...Line sags just a bit, but it will lead, readers are assured, to resolution in a promised final thriller, Spy Sinker. Will Fiona and Samson retire to a cottage in Cornwall and argue over lunch? More important, will Deighton or anyone else find a menace to replace the Wall? Lite politics, whole-wheat pasta and the melting of the polar ice caps are all alarming, but they don't quite do the job. A lot of fictional heroes with turned-up rain-coat collars must be worrying about their pensions...
...only $2,900 in the bank. But today O'Neill is faring far better, not just because of his best-selling book, Man of the House, but also due to his status as a trendy spokesman. O'Neill has appeared in ads for American Express and Miller Lite beer, among others. In current TV commercials, he can be seen rising from an open suitcase on the bed of a Quality Inns International motel...
Jennifer the Valley Girl, whose most strenuous exercise consists of cruising the local shopping mall, favors $64 pink L.A. Gear athletic shoes with Western-style, imitation-silver buckles. Arthur the accountant, who bicycles ten miles before picking up his calculator in the morning, wears TC Lite, Nike's $85 cycling model. His weekend tennis partner rushes the net in Reebok's $80 Italian-made Cosenza tennis shoes, with the brand name discreetly scrawled in the corner...