Word: lite
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...hackneyed television beer commercial--Bob Uecker, Billy Martin and John Madden for Miller Lite--demonstrates the appeal of men sitting around in a bar, watching football and baseball, just being "one of the guys." Beer companies have fully recognized the selling power of the sports-as-male-bonding phenomenon...
Retiring abruptly in 1979 (at just 42), not really because of his ulcer, not precisely because his fear of flying was nearing a frenzy, Madden reluctantly accepted CBS's second or third offer of a commentator's tryout and hesitantly began jumping through paper hoops in Miller Lite beer commercials. Nine years later, his network stipend is crowding $1 million a year, and the rewards from his myriad motor-oil and antihistamine accounts may be two or three times that. He has written two best-selling memoirs (Hey, Wait a Minute, I Wrote a Book! and One Knee Equals...
...here looks like food," and orders a cheeseburger. "On occasion, I've been over 300 lbs.," he confesses, though he is happiest when he is carrying 270 lbs. on his 6-ft. 4- in. frame. Madden is more likely to wash down his cheeseburgers with Diet Coke than with Lite beer, but he is as faithful as a near teetotaler can be to the product that has forged his fame. When passersby shout out, "Tastes great!" he dutifully responds, "Less filling!" Miller Lite commercials have become a kind of folk...
...bittersweet flame of lite is flickering out at last. So much, so many deeds left undone! So many sights left unseen! So many bashes left unabashed...
...Vermont to pull your kid out." And in Vanity Fair, James Wolcott wrote an almost scholarly piece on the chroniclers of the young and wasted, pronouncing them "too numb to feel, to cool to care...Current fiction is festooned with their razor cuts and insignia. Listen closely and the lite-FM melodies of Ann Beattie snarl into a more hostile noise...