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...salad bars. Can't Budge Fudge zapped peanut butter with chocolate for a truly throat-clutching effect, and the Beverly Hills Confection Collection dished up samples of brittle with rancid- tasting peanuts. Everywhere were products for the health- and diet- conscious: "lo" in salt, sugar, calories and fat, and "lite," meaning anything one wanted it to. Sweet, as usual, seemed to be the top flavor. Perhaps as Americans give up salt, they reach for sugar, figuring that one gritty white seasoning is as good as another...

Author: /time Magazine | Title: Food: Fancy Is as Fancy Does | 7/27/1987 | See Source »

...typical Spanish-language television commercial now costs about $90,000 to make, ten times the price of a decade ago. In creativity and sleek production values, these ads are often comparable to their English-language counterparts. A Spanish ad for Miller Lite carried on the beer's celebrated Tastes Great- Less Filling theme. But added to the cast were a gaggle of Latin celebrities, including former Boxing Champion Alexis Arguello and retired Boston Red Sox Pitcher Luis Tiant. Miller apparently believes that, in the Hispanic community at least, Tiant's pitch for beer can be as effective as any fastball...

Author: /time Magazine | Title: Madison Avenue's Big Latin Beat | 7/20/1987 | See Source »

...ends up playing Scheherazade to himself: he will not try to get away until he knows how it all comes out. But then his imagination fires up. The old proverb may have said that revenge is a dish best eaten cold, he reflects, "but Ronson Fast-Lite had yet to be invented." King's fans will relish the book's gore (oozing, splattering, spraying), and his editor will no doubt be ecstatic about its sales (climbing, surging, exploding...

Author: /time Magazine | Title: Bookends: Jun. 8, 1987 | 6/8/1987 | See Source »

...beginning of Holworthy laundry room, "The Lord said, Let there be Lite, and there was Lite and it was good." But "no, it was less filling," disagreed one scholarly scribbler...

Author: By Sophia A. Van wingerden, | Title: MAKING YOUR MARK ON HARVARD | 4/17/1987 | See Source »

...card balances and switch to its card. Buffalo-based Empire of America bank now offers its customers a novel choice. They can pay 18% interest on purchases with a Visa Classic card and enjoy the traditional 30-day grace period, or they can pay just 13.7% on a Visa Lite and tote up interest from Day 1. Tastes great, but it is more filling...

Author: /time Magazine | Title: Charge of The Plastic Brigade | 3/23/1987 | See Source »

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