Word: lite
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...brew tends to be of the lite variety these days. In the past the author could do a pretty fair imitation of a character in Animal House, and remembers writing Cujo under the influence of malt and hops. Then two years ago, physicians picked up symptoms of heart arrhythmia, and these days King tends to watch his solids and liquids and waistline. But he still pays very little attention to externals. Two lawn chairs on the driveway is about as much luxury as he likes to display to the neighbors. "I guard against success," he says, "because you start...
...Attribute the incident to Yale, MIT, the Lampoon, mob fever, mass hallucination, Ecstasy, Bud Lite, or flying saucers...
...small Cincinnati brewery, Hudepohl, and later rolled out by the major brands, LA sales slumped 7% last year to 500,000 bbl., or only .1% of the total beer market. One possible reason is that drinkers who are worried about their weight already have low-calorie choices like Miller Lite, while consumers who want kickless beer can turn to nonalcoholic ones, including Moussy and Kingsbury...
...fish and chicken, is experimenting with new breeds of beef-producing cattle that are considerably lower in fat and calories than the conventional product. These leaner beefs are beginning to find their way to market with names barely recognizable to most consumers. Nonetheless, Brae, zebu, beefalo and Chianina Lite will soon be tempting steak- and hamburger-loving Americans who want to get back to their old favorites. These meats have anywhere from 25% to 85% less fat and 32% to 79% fewer calories than standard beef, but the most important question to beef lovers is, How do they taste...
...brothers now want Saatchi & Saatchi (1985 billings: $3 billion) to become the largest ad agency in the world. Last week the company agreed to pay an estimated $100 million to acquire New York City's Backer & Spielvogel (billings: $400 million), a fast-growing agency best known for its Miller Lite ads. The acquisition will make Saatchi & Saatchi the world's third ranking ad agency, behind Tokyo's Dentsu ($3.62 billion) and New York City-based Young & Rubicam ($3.57 billion), according to Advertising Age, a trade journal...