Word: lite
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...volleyball third at Michelob Lite Tournament...
Texas Select is one of at least six new brews that look and taste much like regular beer but have little or no intoxicating effect. With these lighter-than-Lite beverages, U.S. brewers are making their boldest move since the introduction of low-calorie beer in the mid-1970s. Brewers hope the new brands will put fizz back into sales, which have gone flat following strong growth in the 1970s...
...MOST OBVIOUS PROBLEM with Android is that it doesn't live up to the blurb on its advertising posters, which claims that it's time for Max 404, our hero, "to get down to earth." After spending an hour watching life in this floating lite-bright set passing for a space station, we really want Max to get down to earth. But it's a tease: Max never gets there and, in fact, just when he is finally earthbound, suitcase in hand, the credits start coming on. Android is a parody which needs to be a lot funnier...
...calories. Even the cheeseburgers are lightweights, comprising a bun with 25% fewer calories, low-fat hamburger patties and diet cheese. Other offerings include salads (with low-cal dressing), soup, frozen yogurt, cheese-covered potato skins, and light beer. The company's slogan consciously echoes the advertising for Miller Lite: "More of a good thing. And less...
Kiley agrees that television is an important medium, but denies that White can win through a massive advertising campaign alone. "If Miller Lite doesn't taste good, the public may try it once, but they won't keep on buying it," says Kiley. "Americans aren't dumb and they aren't that fickle...