Word: lite
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...used the same successful technique to develop a whole new product category, reduced-calorie beer, and cash in on the nation's fitness craze. A typical commercial would feature a group of baseball or football players gathering in a neighborhood bar to argue over the merits of Miller Lite. The subtle message in the debates: that because the beer has one-third fewer calories, rugged men can actually drink more of it at a single sitting. Throughout the industry, light beer now accounts for 15% of the barrels sold, and Miller has about 60% of the market...
Tanzer also warned against "the elitism that some Harvard students contract in every bone while they're here and then which radiates out when they leave." But he admitted that "devoting one's lite to politics, in the face of rising inflation, and unemployment coupled with dwindling federal support, is becoming increasingly more difficult" for this generation of graduates as compared...
...This is the most successful commercial in history, and it's all done with amateurs," boasts Mickey Spillane, detective novelist and sometime pitchman for Miller Lite beer. Spillane concedes, however, that the high jinks that accompany the filming "would drive regular actors up the wall." Last week Spillane and pals gathered at a bowling alley in Teaneck, N.J., to shoot another of the award-winning spots. Those present included Comedian Rodney Dangerfield, Actress Lee Meredith, Boston Celtics President Red Auerbach, former Oakland Raiders Coach John Madden, ex-Baltimore Slugger Boog Powell and retired New York Jet Matt Snell...
...entire novel is written in this language--mystifying but intelligible--and soon we learn why: the story takes place thousands of years in the future. The planet has been transformed, legend has it by a "flash of lite bigger nor the woal worl and it ternt the nite to day." The legend takes on an unsettling reality when we read that the "flash" was brought on by one "Littl Shynin Man the Addom...
...Twean lite it wer the 1st dark coming on. Bat lite it wer and dimminy the pink and red stumps glimmering in the coppises like loppt off arms and legs and the rivver hy and hymmering. The dogs wer howling nor it wernt like no other howling I ever heard it wer a kynd of wyld hoapless soun it wer a lorn and oansome yoop yaroo...