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Word: lite (lookup in dictionary) (lookup stats)
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...movie flickered unwatched across a large screen on the right-hand side of the restaurant. The drinkers sat with their backs to the film, while Al the bartender, a skinny man with tremendous ears, told stories and teased his regular customers. I squeezed onto a barstool between a large Lite drinker and a large Schlitz drinker and asked the name of the movie...

Author: By Fred Hiatt, | Title: Notes from the Underground | 3/22/1976 | See Source »

...soupe du jour to déjà vu and á la almost anything. However, there are hundreds of French words imbedded in the English language for which there are no substitutes-even the politician may find it hard to oppose the tongue that makes him élite and his wife chic, his views avantgarde, his opponent naïve. Who would want to unscramble omelette, anglicize soufflé or advertise crêpes suzette as pancakes Suzy? A tête á tête is not eyeball to eyeball; savoir-faire is considerably more than know...

Author: /time Magazine | Title: Modern Living: Non-Bons Mots in France | 1/19/1976 | See Source »

...Groucho Marx, Jimmy Breslin, Mel Brooks, Tommy Smothers, et al, agreed to appear in Teacher's ads, his agency started sending them two cases of Scotch a month. And it takes no suspension of disbelief to credit Whitey Ford and Mickey Mantle with downing a great deal of Lite Beer...

Author: /time Magazine | Title: The Nation: More Truth in Advertising | 6/2/1975 | See Source »

...help to plants. A bunion remedy, D-Corn, drew more buyer interest when it was touted as having four times as much methylglyoxal as its competition; yet no evidence was offered to support the notion that increasing the amount of methylglyoxal might be in the least beneficial. When Lite Bite Peaches were outweighed on a scale by a rival brand, the consumer panel got the deliberately misleading-but overwhelmingly persuasive-impression that Lite Bite contained fewer calories. Lieberman hopes that the ad agencies will use his findings to help guide them in avoiding misleading advertisements, but says that...

Author: /time Magazine | Title: ADVERTISING: Truth Doesn't Sell | 5/14/1973 | See Source »

...called light whisky. After years of effort, liquor firms got the Government to change its quirky distilling regulations and permit them to produce a smooth, flavor-thin whisky that they thought would appeal to modern tastes. A brave bevy of brands entered the lists Royal American, Galaxy, Honey-Go Lite, Free Spirit, Northern Light and others. Sadly for this latter-day charge of the Light Brigade, it has been Balaklava all over again. With Scotch to the right of them, bourbon to the left of them and vodka down the middle, the lights, after eight months on the shelves, have...

Author: /time Magazine | Title: LIQUOR: Dark Days for Lights | 3/5/1973 | See Source »

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