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Dates: during 1990-1999
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...food has one thing going for it: the price. Thanks to constant devaluation of the Hungarian Forint, the dollar goes a long way here along the Danube. A slice of pizza costs 50 cents; a 0.2-liter bottle of Coke is about 25 cents; hefty hero sandwiches are $1; ice cream--available in dozens of flavors in little carts on every street--is about 20 cents a scoop...
...idea was to blast the Atlantans from the shelves and fountains using a combination of new products such as sugar-free Pepsi Max, new bottling alliances, and new advertising combined with an old arrogance that Pepsi's marketers have always had in two-liter sizes. None more so than Christopher Sinclair, who led Pepsi's international soft-drinks business. He told Fortune in 1994, "If Coke starts growing 8%, we'll do 10% or 12%." He predicted non-U.S. sales of $5 billion...
...Berry, announced that he was thinking about serving Pepsi instead of Coca-Cola in College dining halls, students were up in arms. Irate over a potential connection to PepsiCo, whose ties to a military regime in Burma have been heavily criticized by human rights activists, students poured two-liter bottles of Pepsi over the steps of Widener Library and begged Berry to think twice before switching to Pepsi...
While their homes burned behind them, refugees streamed across the country, tying up every road in northern Bosnia with thousands of vehicles. Profiteers sold gasoline for 10 DMs a liter, tap water for 2 DMs a liter. Wherever the convoys passed, Croats gathered to jeer, releasing a barrage of bricks, boulders and manure. "Monkeys!" they screamed. "Murderers!" "Go back to Serbia!" One of the worst incidents occurred in Sisak, where Croats began pulling people out of their vehicles and beating them; a woman later died from her injuries. In one of this war's strangest twists, more than...
...rocked," he says. "I live in the Quad, but any time I need a two-liter of Pepsi, that's where I'm going...