Word: literality
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Dates: during 2000-2009
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When a reporter suggested that he might purchase another beverage instead, the vendor told him not to worry and promptly handed over the missing cap—after she received the $3.75 for the half-liter of water...
China's biggest soft-drink maker is shipping its patriotic pop to America. This spring, Wahaha, based near Shanghai, exported its first batch of Future Cola--435,000 half-liter plastic bottles--to Los Angeles and New York City. The drink, known in China as Extreme Cola, was designed to provide a domestic alternative to market leaders Coca-Cola and Pepsi. "What they can do, the Chinese people can do as well," says Shan Qining, a Wahaha spokesman. (Never mind that French yogurtmaker Danone owns 51% of Wahaha.) But the homegrown alternative has yet to pose a challenge...
Ford's rivals are sending similar signals. Chrysler is coming out with a diesel Jeep Liberty this summer, equipped with a four-cylinder 2.8-liter engine that the company claims will perform like a V6, with a 25% improvement in fuel economy (it will be sold in only 45 states because of antismog restrictions on diesel passenger vehicles). Lexus plans to deliver a hybrid version of its luxury RX330 SUV, the 400h, this fall. And Honda says by year's end it will sell a hybrid edition of its V6 Accord that will outperform the standard version in fuel economy...
...which has been creating custom-made perfume for over 240 years. It takes perfumer Olivier Creed between three and six months to develop a personal scent, although consultations can be conducted by phone and test fragrances may be flown out to the client. Prices start from $3,300 per liter for eau de cologne and $7,300 per liter for eau de parfum. Sound reasonable? Well, there's a small catch?the minimum order is 10 L. But look at it this way: it'll last you a lifetime, and you'll never have to smell like anyone else again...
...which has been creating custom-made perfume for over 240 years. It takes perfumer Olivier Creed between three and six months to develop a personal scent, although consultations can be conducted by phone and test fragrances may be flown out to the client. Prices start from $3,300 per liter for eau de cologne and $7,300 per liter for eau de parfum. Sound reasonable? Well, there's a small catch - the minimum order is 10 L. But look at it this way: it'll last you a lifetime, and you'll never have to smell like anyone else again...