Word: literality
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...only hope the Reagans don't find out about the Coke campaign. They'd have to fight back with a television spot of Nancy dumping a two-liter bottle down the toilet, pleading youths to "Just...
Sure enough, signs in both miles and kilometers started to spring up on highways, along with posters exhorting drivers to THINK METRIC. Service stations started pumping gas by the liter. And consumers began to get queasy. "You didn't know how much you wanted, you didn't know how much you got, and you didn't know how much you paid for it," sympathizes G.T. Underwood, director of the Commerce Department's Office of Metric Programs. "But you knew you felt pretty bad about the metric system...
These days, conversion to metric is just a vaguely unpleasant memory for most consumers. The highway signs are largely gone, and the pumps dole out gas mostly by the gallon again. The few visible monuments to metric conversion include liter bottles of soda and liquor, time-and-temperature signs that * still flash degrees in Celsius, and gram equivalents on food containers...
Cambridge's reservoir currently has been measured to have 50 milligrams of sodium per liter, she said. The recommended standard for those persons under sodium restricted diets perscribes that water containing over 20 miligrams of sodium per liter, should not be consumed, she said...
...degrees F), the point at which nitrogen gas liquefies. Reason: nitrogen is a common gas and costs no more than a tenth as much in liquid form as helium. In fact, says Iowa State University Physicist Douglas Finnemore, liquid nitrogen, priced as low as a nickel a liter, is a "heck of a lot cheaper than beer...