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...elections. But red is also the color of blood, and in response to Abhisit's steadfast refusal to resign, the Red Shirts decided to shed their own. As dawn broke on March 16, hundreds lined up at medical tents, where nurses siphoned blood from their veins into 2-liter water bottles and juice jugs. The protesters then marched to Government House--the Prime Minister's official residence and office complex--and in a macabre pantomime of revolution, literally spilled their blood on the compound's gates and front steps. Ghastly? Perhaps. But certainly better than the alternative, says rice farmer...

Author: /time Magazine | Title: The Moment | 3/29/2010 | See Source »

...Cola Wars" of the mid-1980s was a dark time for the soft drink industry. Pepsi and Coke were engaged in a battle for supremacy of the two-liter landscape, using any means possible to bury one another. First, they tussled over celebrity endorsers (George Michael, Elton John for Coke; Madonna, Michael Jackson for Pepsi), and then they began airing negative ads. Pepsi launched its massively successful "Pepsi Challenge" commercials, showing real people choosing Pepsi over Coke in blind taste tests. Coke responded with a parody ad in which a chimpanzee was offered the choice of both soft drinks...

Author: /time Magazine | Title: Getting Personal in Europe's Budget Airline Wars | 3/21/2010 | See Source »

...pounded on price for long. "The time has finally arrived!" Weinswig wrote in a research note. "WMT [Walmart's stock symbol] is lacing up the gloves in the fight to win the modern day price war in food retail in 2010." Weinswig found that a 2-liter bottle of Coca-Cola, which recently cost the consumer $1.58 at a New York City-area Walmart, was now selling at the same store for 98 cents. "You're not going to ignore that," says Weinswig. "That's 'wow' pricing, and you'll think twice about going somewhere else.'" (See the best business...

Author: /time Magazine | Title: Walmart, Suffering a Rare Slump, Fights Back on Prices | 3/20/2010 | See Source »

...some rounds of Uno. They drank Iraqi whiskey. Barker had bought five or six 12-oz. cans of the stuff from an Iraqi army soldier at the very reasonable price of $5 per can. There was some bottled whiskey on hand, too. They mixed the whiskey in an empty liter water bottle with some Rip-Its, a carbonated energy drink. Green liked his whiskey straight. Over several hands of cards, they got drunk as they talked about all the things they usually talked about. Girls, cars, music, sports, how much they hated this place, how much they hated hadj...

Author: /time Magazine | Title: Book Excerpt: Anatomy of an Iraq War Crime | 2/9/2010 | See Source »

Russia has made an unofficial New Year's resolution: this year, it's time to cut down on the booze. On Jan. 1, the Kremlin adopted new minimum-price standards for vodka that will nearly double the cost of a half-liter bottle of the national spirit, from $1.69 to $3. The move, part of President Dmitri Medvedev's anti-alcoholism campaign, is designed to curb Russians' excessive drinking. With a per capita alcohol consumption twice as high as that of the U.S. and an active underground market for homemade alcohol (known as samogon), Russians aren't about to give...

Author: /time Magazine | Title: Russians and Vodka | 1/5/2010 | See Source »

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