Word: literateness
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Dates: during 1990-1999
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When Jeff Gordon won the Coca-Cola 600 last month, he celebrated with a liter of Pepsi, his new soft-drink sponsor. It was only fair. He won the Pepsi 400 while representing Coke. The two cola giants went wheel to wheel to roll up Gordon's endorsement, one measure of the man's crossover status as a national marketing icon. With two Winston Cup stock-car championships in the past three seasons, the California-born, Indiana-honed speed merchant is one of the hottest athletes in an even hotter sport...
...course of the inventory, a little before 10:30 a.m., the researchers handled a glass two-liter bottle of the caustic chemical isopropyl chloroformate, an eye and skin irritant, and then replaced it on a top shelf...
...just beer. Beer from a three-liter can. Do you realize how big a three-liter can of beer is? You practically need...
...tiny plane, half the length and one-tenth the weight of the F-16, the Air Force's smallest fighter. But its standard, 160-hp engine was not powerful enough to do spins and loops in the thin Rocky Mountain air over the mile-high academy. So a 7.7-liter, 260-hp engine was crammed into the 25-ft.-long plastic fuselage. With its enhanced power, the two-seat T-3 can fly 200 m.p.h. and make gut-wrenching turns in which the crew endures up to six times the force of gravity...
Guests are prohibited from bringing in any alcohol and residents can bring in a six-pack of beer or a one-quart or one-liter bottle...