Word: lites
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Dates: during 1980-1989
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...MOST OBVIOUS PROBLEM with Android is that it doesn't live up to the blurb on its advertising posters, which claims that it's time for Max 404, our hero, "to get down to earth." After spending an hour watching life in this floating lite-bright set passing for a space station, we really want Max to get down to earth. But it's a tease: Max never gets there and, in fact, just when he is finally earthbound, suitcase in hand, the credits start coming on. Android is a parody which needs to be a lot funnier...
...calories. Even the cheeseburgers are lightweights, comprising a bun with 25% fewer calories, low-fat hamburger patties and diet cheese. Other offerings include salads (with low-cal dressing), soup, frozen yogurt, cheese-covered potato skins, and light beer. The company's slogan consciously echoes the advertising for Miller Lite: "More of a good thing. And less...
Kiley agrees that television is an important medium, but denies that White can win through a massive advertising campaign alone. "If Miller Lite doesn't taste good, the public may try it once, but they won't keep on buying it," says Kiley. "Americans aren't dumb and they aren't that fickle...
...Steinbrenner, 52, last week announced "a new era for the third time." And with that flourish of Rotary Club optimism, he introduced as the Yankees' new manager Billy Martin, 54. "I'll be handling all the trades," said Martin stagily, playing off the pair's old Lite beer ad. "What do you mean?" Steinbrenner blustered. "I'm handling all the trades . . . And if you don't like it, you're fired." The canned comeback from Martin, whom Steinbrenner has dumped twice before: "You haven't even hired me yet." The born-again manager...
...longest and most expensive election recount in U.S. history ends, with former Sen. Adlai E. Stevenson III '52 declared the one-vote victor of last November's Illinois guheranorial race against incumbent James "Big Jim" Thompson. "I'm so happy--pass the Perrier Lite," exclaims the jubilant Stevenson. Local newspapers report that Stevenson was put over the top by two late-arriving ballots: from Adlai E. Stevenson II and Adlai E. Stevenson...