Word: lites
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Dates: during 1980-1989
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According to program notes, the intent of the script (which covers the last week of Jesus lite but ends before the Resurrection) is to portray a "human Jesus," and, by neither revering nor blaspheming, to explore the problems the Christ stars poses for modern youth. In performance, though, while the company takes some stabs in that direction emphasizing the sensual in Jesus's relationship with Mary Magdalen, for instance, and painting a startlingly sympathetic Judas-- they prove unable to maintain an even enough tone for such analysis Jesus's followers come across as suitably starry-eyed, dutifully and competently executing...
...lite, Mexico...
...used the same successful technique to develop a whole new product category, reduced-calorie beer, and cash in on the nation's fitness craze. A typical commercial would feature a group of baseball or football players gathering in a neighborhood bar to argue over the merits of Miller Lite. The subtle message in the debates: that because the beer has one-third fewer calories, rugged men can actually drink more of it at a single sitting. Throughout the industry, light beer now accounts for 15% of the barrels sold, and Miller has about 60% of the market...
...first two light beers, Natural Light and Michelob Light, have proved only moderately popular. Undeterred, the firm is spending some $50 million this year to launch yet a third reduced-calorie entry, Budweiser Light. Claims Anheuser-Busch President Dennis Long: "We are starting to see some chinks in Miller Lite's armor...
Tanzer also warned against "the elitism that some Harvard students contract in every bone while they're here and then which radiates out when they leave." But he admitted that "devoting one's lite to politics, in the face of rising inflation, and unemployment coupled with dwindling federal support, is becoming increasingly more difficult" for this generation of graduates as compared...