Word: lites
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Dates: during 1980-1989
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...This is the most successful commercial in history, and it's all done with amateurs," boasts Mickey Spillane, detective novelist and sometime pitchman for Miller Lite beer. Spillane concedes, however, that the high jinks that accompany the filming "would drive regular actors up the wall." Last week Spillane and pals gathered at a bowling alley in Teaneck, N.J., to shoot another of the award-winning spots. Those present included Comedian Rodney Dangerfield, Actress Lee Meredith, Boston Celtics President Red Auerbach, former Oakland Raiders Coach John Madden, ex-Baltimore Slugger Boog Powell and retired New York Jet Matt Snell...
...entire novel is written in this language--mystifying but intelligible--and soon we learn why: the story takes place thousands of years in the future. The planet has been transformed, legend has it by a "flash of lite bigger nor the woal worl and it ternt the nite to day." The legend takes on an unsettling reality when we read that the "flash" was brought on by one "Littl Shynin Man the Addom...
...Twean lite it wer the 1st dark coming on. Bat lite it wer and dimminy the pink and red stumps glimmering in the coppises like loppt off arms and legs and the rivver hy and hymmering. The dogs wer howling nor it wernt like no other howling I ever heard it wer a kynd of wyld hoapless soun it wer a lorn and oansome yoop yaroo...
...switch from brawny to beautiful is Natural Light's latest attempt to challenge bestselling Miller Lite Beer and runner-up Michelob Light. Natural Light is only No. 3 in the light-beer market, which accounts for close to $3 billion, or about 13% of U.S. beer sales. Miller Lite beer ads have long made heavy use of male athletes in an attempt to drive home the message that Lite, though low calorie, is a real beer-drinker's beer, not the namby-pamby brew of weaklings...
...Busch says the Brinkley ads are partly a play for the female market. Explains Senior Product Manager Robert Merz: "We decided to showcase a woman in this new commercial because 50% of the light-beer drinkers are women." But G. Robert Holmen, who produces the ads for competing Miller Lite, insists that Natural Light is only using Madison Avenue's oldest pitch of all. Sniffs he: "This is the last gasp for Natural Light. They are relying on sex to sell the product." Shameful...