Word: lites
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Dates: during 1980-1989
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Bennett has since attacked the likes of Harvard for jacking costs above $12,000 with the help of federal student-loan support and for "ripping off" undergraduates with suffused curriculums that Bennett derides as "core lite." He has detonated heavy controversy by advocating federal vouchers to finance parental choice among public schools -- typically, say opponents, white schools for white kids living in mixed neighborhoods. He has called for AIDS testing of all marriage-license applicants, hospital patients and convicts and has unloaded on Republicans and Democrats alike who opposed the President's Iranian and contra policies. All that after Brother...
...some cases, attempts to sprinkle Spanish through commercials have produced embarrassing gaffes. A Braniff airlines ad that sought to tell Spanish-speaking audiences they could settle back en (in) luxuriant cuero (leather) seats, for example, inadvertently said they could fly without clothes (encuero). A fractured translation of the Miller Lite slogan told readers the beer was "Filling, and less delicious." Similar blunders are often made by Anglos trying to impress Spanish-speaking pals. But if Latinos are amused by mangled Spanglish, they also recognize these goofs as a sort of friendly acceptance. As they might put it, no problema...
...Newcombe, the old Brooklyn pitcher, estimates, "On the championship team of '55, I guess the Dodgers had seven or eight abusive drinkers, including me. In society, we don't take alcohol too seriously. In sports, we laugh at it. It's all one big Lite-beer commercial." He's an alcohol counselor now, and the counselors have a pretty good pitching rotation. "I never really knew what it was like to pitch a sober inning," says Ryne Duren, the Yankee reliever of the early '60s. "When I was with the Yankees in the mid-'70s," says Sudden Sam McDowell, "they...
...hackneyed television beer commercial--Bob Uecker, Billy Martin and John Madden for Miller Lite--demonstrates the appeal of men sitting around in a bar, watching football and baseball, just being "one of the guys." Beer companies have fully recognized the selling power of the sports-as-male-bonding phenomenon...
...here looks like food," and orders a cheeseburger. "On occasion, I've been over 300 lbs.," he confesses, though he is happiest when he is carrying 270 lbs. on his 6-ft. 4- in. frame. Madden is more likely to wash down his cheeseburgers with Diet Coke than with Lite beer, but he is as faithful as a near teetotaler can be to the product that has forged his fame. When passersby shout out, "Tastes great!" he dutifully responds, "Less filling!" Miller Lite commercials have become a kind of folk...