Word: lites
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Dates: during 1980-1989
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...small Cincinnati brewery, Hudepohl, and later rolled out by the major brands, LA sales slumped 7% last year to 500,000 bbl., or only .1% of the total beer market. One possible reason is that drinkers who are worried about their weight already have low-calorie choices like Miller Lite, while consumers who want kickless beer can turn to nonalcoholic ones, including Moussy and Kingsbury...
...fish and chicken, is experimenting with new breeds of beef-producing cattle that are considerably lower in fat and calories than the conventional product. These leaner beefs are beginning to find their way to market with names barely recognizable to most consumers. Nonetheless, Brae, zebu, beefalo and Chianina Lite will soon be tempting steak- and hamburger-loving Americans who want to get back to their old favorites. These meats have anywhere from 25% to 85% less fat and 32% to 79% fewer calories than standard beef, but the most important question to beef lovers is, How do they taste...
...brothers now want Saatchi & Saatchi (1985 billings: $3 billion) to become the largest ad agency in the world. Last week the company agreed to pay an estimated $100 million to acquire New York City's Backer & Spielvogel (billings: $400 million), a fast-growing agency best known for its Miller Lite ads. The acquisition will make Saatchi & Saatchi the world's third ranking ad agency, behind Tokyo's Dentsu ($3.62 billion) and New York City-based Young & Rubicam ($3.57 billion), according to Advertising Age, a trade journal...
...While Bobby Bonds hasn't earned a spot on the American Express advertisement yet, he has merited a lite beer commercial. Toward the end of his career, Bonds moved around the league about as fast as he did around the bases (461 career steals). Ten points if you can name the only club listed below which the journeyman did not play for in his 14-year major league career...
...Embassy spokesman Jeffrey Lite said yesterday that Washington was considering releasing $52 million in foreign aid already approved for Haiti but held up because of the human rights abuses under Duvalier...