Word: lites
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Dates: during 1990-1999
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...stuff lately. I'm probably breaking any number of Crimson internal editorial commandments when I say so, but if its recent activity means anything, the semisecret Bow Street social organization that used to occasionally publish a so-called humor magazine seems intent on moving away from its "final-club-lite" reputation and toward a more relevant role on campus...
...lure the Republican Party back to the center from its Buchananite extremes. With their message of keeping the government out of the pocketbook and the bedroom, they could sell the all-important swing voters of the '90s-white middle- and upper-middle class suburbanites-the original of the Republican-Lite itch that Bill Clinton has used so effectively to twice beat the Republicans at their own game...
Most of Lisa Stansfield is a slow-building, slow-burning pleasure. This is soul lite, harking back to the '70s, to Barry White, Roberta Flack and Diana Ross. The song Never, Never Gonna Give You Up evokes the throb of disco, but in a comely, cooing, classic way; Honest is a soul-baring ballad with an intimate, unadorned sound that leaves Stansfield's voice free to shimmer in the foreground; and I Cried My Last Tear, Last Night is an unabashed I-won't-get-stepped-on-in-relationships call to arms that makes its case passionately but not gratingly...
...prospective couple to select either the old, relatively easy-to-get-out-of form of wedded bliss or the new, no-way-out version, which is why our dreamy couple have barely touched their dessert. Who at such a moment of exquisite hopefulness is going to opt for Marriage Lite? Not any starry-eyed 19-year-old I know--nor, for that matter, many 40-year-olds bewitched by the reverie of hope triumphing over experience. Not since prenuptial agreements became fashionable among moguls acquiring trophy wives has there been a more likely killer of happily-ever-after than having...
...Minneapolis, Fallon McElligott (1996 billings: $355 million) has become one of the hottest agencies in the country. Fallon takes risks most agencies wouldn't dare. The agency grabbed the faltering Miller Lite account from Leo Burnett and created a campaign that outraged many within the industry. Miller Lite's new TV spots viciously attack advertising standbys--machismo, sex, telemarketing--with spots "approved" by "Dick," a faux "creative superstar." Sample: an older couple necking on a couch. The campaign, designed to reach the crucial twentysomething age bracket, has helped lift the brand's supermarket sales 12% since January. Says Scott Donaton...