Word: lites
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Dates: during 2000-2009
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...around the world as teasers for the real deal. One goal of exporting to the Sands Macao such Vegas VIP amenities as access to private jets and exclusive high-limit gaming areas is to persuade more foreigners to ante up on the Strip. These new casinos abroad are "Vegas Lite," says imagemaker Billy Vassiliadis. If anything, they "will whet the appetite. They'll get just enough of a taste to stoke their fires for coming here." The Strip is ready and waiting for the world's big spenders
...risk of an appeal to old-style manners and the sacrifice of his parents' era is that some will ask if Howard's policies - viz. the Iraqi war, border protection and the housing boom he started - have contributed to this aggro, go-go, tolerance-lite culture. Perhaps Howard, in his constancy and experience - compared with wild man Latham - will seem tired and remote to voters under 40. Already the imagery is revealing. Howard on his solitary morning walks; a leader who appears at home with George W. Bush and the Queen, but out of place (an "abandoned lunch box" quipped...
...advantages in distribution and marketing--Miller is no longer being dismissed as a dinosaur destined to fade away like Schlitz, another once popular Milwaukee beer. In the first quarter of 2004, Miller's volume grew a healthy 3.4%, while sales of its flagship brand and main profit driver, Miller Lite, have grown 18% so far this year. "A-B is a mean machine, with the competitive power of a Wal-Mart or a Microsoft. We can't overthrow the competition, so we have to restore the concept of choice in the marketplace," says Adami, whose stocky frame is well suited...
...down-and-dirty beer business, the recent skirmishes between Miller and Bud have been notable for their aggressiveness. With more and more Atkins-conscious beer drinkers watching their waistlines and Anheuser's Michelob Ultra low-carb beer taking off, Miller launched ads in late 2003 pointing out that Miller Lite had half the carbs of Bud Light. Then, in April, Adami upped the ante with the humorous President of Beers campaign. Once it became clear that Miller's well-crafted messages were having an impact, Budweiser responded with a negative counterattack, challenging both Miller's heritage, by making an issue...
...every 4.3 French citizens now works for the government and the salaries of these fonctionnaires now eat up 43% of the national budget. Finance Minister Nicolas Sarkozy says reducing government employees is "a major objective," and has already announced plans to axe 5,000 tax inspectors. For an élite group of French men and women, the most egregious tax is the "solidarity tax on fortunes," probably the world's broadest tax on wealth, rather than income. Enacted in its current form in 1988 under François Mitterrand, the tax is a levy on anyone whose worldwide assets exceed...