Word: lites
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Dates: during 2000-2009
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...Glee Club Lite...
GLEE CLUB LITE...
...newsletter Beer Business Daily. Anheuser attributes its record U.S. beer sales last year (103 million bbl., up 800,000) in large part to Ultra, which was launched in late 2002 and whose sales have more than quadrupled initial projections. "It became the fastest-growing beer brand since Miller Lite was introduced in 1975," says Schuhmacher. The company quietly reformulated its Natural Lite to add to the low-carb train. Promoting low-carb beer got a little trickier this month when the Feds warned against ads portraying these drinks as even remotely healthy...
...many carbs to begin with. Wish-Bone Carb Options ranch dressing has zero carbs, but the regular version has just 1 g per 2tbsp. serving. Unless you're knocking the stuff back like beer at a frat party, the difference is a joke. And speaking of beer, Miller Lite now markets itself as a low-carb brew though it never changed the recipe. It just happened to be low carb all along (3.2 g per 12 oz., vs. 12 g for the typical beer...
Until the Food and Drug Administration rules on the legal definition of "low carb" or "carb lite," companies can get in trouble explicitly marketing their products as such. Nutrition labels can be used, however, to break down a food's carbohydrate content, enabling dieters to subtract so-called nonimpact carbs. Those include fiber and artificial sweeteners such as sugar alcohols, which don't raise blood-sugar levels...