Word: litterers
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Dates: during 1980-1989
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...screen shows two Dallas Cowboys football players, Randy White and Ed ("Too Tall") Jones, collecting litter along a Texas highway. As White picks up a discarded beer can, he leans into the camera and growls, "You see the guy who threw this out the window? I got a message for him." He crushes the can in one powerful fist as Jones snarls, "Don't mess with Texas...
That macho slogan is the centerpiece of an imaginative, aggressive campaign to convince litterbugs that it is anti-Texan to trash. Aimed at "deliberate" litterers, 18-to-34-year-old men who are unmoved by threats or appeals to civic duty, the "Don't Mess" theme has struck a chord with Texans' sense of defiant pride during tough times. Celebrities such as Guitarist Stevie Ray Vaughan and the Fabulous Thunderbirds rock group have appeared in radio and TV spots, and the slogan is being proclaimed on bumper stickers, T shirts and even beer-can holders. Best of all, the campaign...
There was also the famous "all or nothing" routine. We'd load up a shopping cart not only with beer, but with other household essentials--kitty litter, laundry detergent and the like. If the clerk asked for ID, we'd say defiantly, "Well, if you're not going to sell us beer, we're not going to buy any of this other stuff either! As a matter of fact we're never going to shop here again." It seldom worked...
...kegs at Rutgers Homecoming tailgate parties did not produce less drinking last weekend, but merely increased litter, according to The Daily Targum, the campus newpaper...
...than he pays several of his deans. He was the first president since 1911 who chose not to live in the presidential mansion in the Yard, preferring to remain in his colonial home in Elmwood. As he walks across the Yard, he often stoops to pick up pieces of litter...