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...first time in his life, he can let his creative instincts lead him and show results," says CBS Entertainment president Jeff Sagansky, who worked under Tartikoff at NBC. "I haven't seen him this comfortable ever before." Another former protege, NBC Entertainment president Warren Littlefield, says Tartikoff seems "back in touch with the things he likes to do -- roll up his sleeves and really have a voice in the creative process...

Author: /time Magazine | Title: Return of the Slugger | 1/24/1994 | See Source »

...before the screen test, NBC Entertainment president Warren Littlefield, groping for an alternative to Late Night with Conan O'Brien, had called comedian Garry Shandling's manager (who also represents Miller, Carvey and -- this is the dicey, potential-conflict-of- interest part -- Michaels) to broach the Late Night job. According to Shandling's people, NBC was willing to pay him $5 million a year. Last Monday morning, however, Shandling, having dithered for two weeks, turned down the job, and before lunch O'Brien's agent got NBC's phone call: $1 million plus, a one-year contract, take...

Author: /time Magazine | Title: Spectator: Behind Late Night's Cinderella Story | 5/10/1993 | See Source »

...executives heatedly denied the report, insisting that they never offered Letterman the Tonight job. "The goal was always the same," said entertainment president Warren Littlefield: "Is there a way to keep both of these talented people on NBC? And ultimately, without giving away 11:30, there was no way." But even the hint of a last-minute abandonment of Leno was yet another public relations blow to a network that, by this point, may wish it had never heard of the Tonight show...

Author: /time Magazine | Title: Dave Makes The Deal... ...Jay Stays Put | 1/25/1993 | See Source »

...graduate student working at a neighborhood youth center; Rhythm and Blues, about a white disk jockey at a black radio station; and The Round Table, featuring young law-enforcement professionals in Washington. "At eight o'clock across the board, we have a | demographic renaissance," programming chief Warren Littlefield told advertisers. "We're young...

Author: /time Magazine | Title: Why Shows Live or Die | 6/8/1992 | See Source »

...among the stars who have shows being readied for mid-season. Most of all, say network programmers, they are looking for high-quality shows that audiences will tune in on no matter how stiff the competition. "We still have a Field of Dreams mentality," says NBC entertainment president Warren Littlefield. "If you build it, they will come...

Author: /time Magazine | Title: Video: Goodbye to The Mass Audience | 11/19/1990 | See Source »

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