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...only thing you are thinking about is how to justify the purchase. So what brands are doing now is basically filling a prepackaged justification argument. With women, brands now are basically saying there's one side which is the emotional side, that is, "I love it, I can't live without it, I'll look sexy and popular and whatever." On the other side, they are providing rational arguments to hand over to the husband when they come home. When the husband sees this bag and says, "What the heck are you thinking about?" she will immediately start this argument...

Author: /time Magazine | Title: How Shoppers Make Decisions in a Recession | 5/18/2009 | See Source »

...spent. There was the housing development built in a hurry in a wooded area south of town that now stands largely empty. "If we'd thought about it properly, we wouldn't have done it," she admits. Then there are the government-sponsored job-creation programs that failed to live up to their name, and the startups that quickly shut down again because they depended more on government subsidies than on a smart business plan. (See pictures of the global financial crisis...

Author: /time Magazine | Title: What Germany Got for Its $2 Trillion | 5/18/2009 | See Source »

...Breaking a Habit Whatever the political shakeout, the country still needs to cope with a crisis that may be more urgent than global warming. A generation of underemployed youth has gone sour. With space a premium in Malé, most residents live with their extended families, some even sleeping in shifts; there's no privacy at home, but even less compunction to leave. In the vacuum, drugs have taken hold. An estimated 30,000 Maldivian youths are addicts, almost 10% of the country's population. "There is nothing to do here," says Ali Adib, one of the directors of Journey...

Author: /time Magazine | Title: The Maldives' Struggle to Stay Afloat | 5/18/2009 | See Source »

...beauty of what he created is that sense of optimism and diversity. It was refreshing to work on a film that had a bighearted approach to the future--to show a future you'd actually like to live in, as opposed to many films where you think, "I'll pass...

Author: /time Magazine | Title: 10 Questions for J.J. Abrams | 5/18/2009 | See Source »

...then there is Boyle, the youngest of nine children, deprived of oxygen at birth, bullied in school, living what seemed an airless life with her cat, Pebbles. When she auditioned for a TV talent show in 1995--in the age of arrogance and affluence--she was scorned. So she sang karaoke at the pub and cared for her ailing mother until the day she died. "Mum was my life," Boyle said. "She was the one who said I should enter Britain's Got Talent. We used to watch it together. She thought I would win." Boyle arrived center stage, with...

Author: /time Magazine | Title: Do-It-Yourself Heroes | 5/18/2009 | See Source »

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