Word: liven
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Dates: during 1950-1959
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...this spring, the rage had crossed to Britain, where a song called Tom Hark became the top jukebox hit so fast that record companies have ordered a half dozen new pennywhistle tunes. Princess Margaret herself has cut some kwela steps. Pennywhistle records will soon liven U.S. jukeboxes; American jazzmen (including Clarinetist Tony Scott, Saxophonist Bud Shank, Pianist Claude Williamson) went to Johannesburg to learn and record the new sound...
...officer in the U.S. Air Force, is planning his $200,000 church with all the U.S. trimmings-kitchens, dining hall, classrooms. As rotating pastors, he hopes to get "big Baptist churchmen" from the U.S. As for his choir, he needs "at least 500 voices. We've got to liven things up, hit them hard." Barrage on Asahigawa. Hard-hitting Missionary-Pilot Jackson is no novice at church-building. His first big Japanese assignment (in 1953) was to set up a Baptist church in Asahigawa (pop. 171,835) on Hokkaido. Usual procedure in a new territory is to start...
...Joseph A. Michel, 70, saw everything-from the thrilling high dives of bronzed young natives off the towering sea cliffs to the intriguing low dives along the waterfront. Luis arranged a midnight yacht trip for the happy couple, even brought along the pretty hotel cashier to liven up the party. Wearing silly sailor hats, the laughing foursome cruised over to visit a nightclub on nearby La Roqueta Island...
...arrived, they registered at the hotel as mother and daughter, and got right to work. G.E.-Man Rinker picked up the tab for their suite-the customers picked up the tab for -their services. Two months later another call went out to Nella, this time for a blonde to liven up a party for local dealers. Her fee for the evening: $100 which Rinker "drew out of petty cash...
...time, and Podoloff was elected president of the Basketball Association of America. The association, coughed along, and in 1949 became the N.B.A. The crowds had been staying away in busloads, and teams were losing as much as $100,000 a season; there was no time to waste. To liven the game, Podoloff fostered a new rule requiring a team to shoot 24 seconds after it gets its hands on the ball. He cajoled the N.B.A. teams into abandoning the stolid, slow-moving zone defense, and persuaded TV officials to carry games on the air. The combination of change and promotion...