Word: liven
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Dates: during 1960-1969
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...Language. As Beberman sees it, conventional high-school math "turns out rigid little computers with a limited range of programs." Often detesting the subject, teachers view it as such a painful manipulation of inscrutable symbols that they miss the underlying concepts. They either teach it mechanically or try to liven it up with "interesting" problems, e.g., computing interest. Such teaching is completely alien to the child's mind, says Beberman. "Children are not miniature adults. They have a thirst for the abstract and the world of fancy." They may even grasp math relationships faster than reading and writing...
...those most responsible for bringing Auntie up to date was BBC News Director Hugh Carleton Greene, 49 (brother of Novelist Graham Greene), who this year became director general of the BBC. BBC-TV worked to liven up its prime evening shows (keeping, however, 35% of them "serious" as always), even bought U.S. TV packages such as Sergeant Bilko and Perry Como, both of which proved immensely popular. The result: BBC-TV is gradually winning some of its old audiences back from ITV, now regularly gets a 39% viewership, often clobbers ITV on covering news events...
...shoo-in-and all worth the price. The odds are still unpredictable. Objective as they try to be, admissions men are still partly subjective. One may like redheaded girls, another tall boys from Texas. Many will gamble on a youngster with poor marks but some special flair that can liven a college. But willingness to look hard, and travel far, usually pays off in acceptance by at least one college of the student's choice...