Word: livengood
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Just like a doughnut, right? Wrong. "We're a multisensory experience," corrects chairman and CEO Scott Livengood, referring to the tastes, smells and sights in each of Krispy Kreme's 178 outlets in 28 states. Don't confuse that with streaming video; these establishments look like 1950s coffee shops. Customers can watch the doughnuts rising, and stores flash their HOT DOUGHNUTS NOW signs when the snacks are done. That sugar-coated assault on the senses has won Krispy Kreme (fiscal 2001 revenues: $301 million) a near cult following since founder Vernon Rudolph fried up his first batch in a Winston...
While Beatrice expanded the chain, it remained largely a Southeastern secret until the mid-1990s. "We really didn't start growing until two or three years ago," Livengood says. The company has since opened restaurants from Boston to San Francisco and plans to have more than 500 in operation by 2005. As of now, these fat factories will produce doughnuts for both walk-in customers and commercial clients like Starbucks...
...Krispy Kreme become another Starbucks, or are its doughnuts, in fact, a tasty fad? "We've been successful for decades, and [our doughnuts] are a unique product," Livengood insists. Concurs David Gearty, who follows restaurants for the Dain Rauscher Wessels investment firm: "What you have here is a proven brand...
Running alongside the great pipeline, for which it was built, the Alaskan Haul Road stretches 397 miles from Livengood (pop. 25), an old mining town north of Fairbanks, to the bleak oilfields of Prudhoe Bay. Following roughly a parallel course northeastward across similarly unspoiled wilderness, Canada's Dempster Highway extends 465 miles from historic Dawson (pop. 745) in the Yukon to the government-built showcase city of Inuvik (pop. 4,150), close to the Beaufort...
...Livengood Anderson...