Word: liveplanet
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Dates: during 2001-2001
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...Center for Digital Democracy, the new product placements add up to a return to the past--the 1950s quiz-show scandals were spurred partly by sponsors' meddling--and an "Orwellian" future in which "the TV begins collecting information on you." But Keith Quinn, marketing vice president for LivePlanet, The Runner's production company, contends that consumers will welcome "cool, fun" and useful in-show ads. "We could ask on the website, 'What brand of car was the runner in last night?'" he says. "If you answer correctly, you're entered in a drawing to win the car. People would...
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