Word: livered
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Dates: during 1950-1959
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...John T. Gibson, who will split Carter's half-interest in the Times, immediately went to work to make things hot for the competition. In his first issue last week, Carter cleaned out a lot of the dull clutter from the anemic Times, gave it some reader-building liver injections by adding five new columns (the Alsops, Robert Ruark, Earl Wilson, Lee Bedford's "Southern Exposure," Carter's own weekly, "Looking at the South," already syndicated in 16 other papers). In the lead Times editorial, Publisher Carter tapped out a clean-cut statement of his own credo...
...spent several years, and undertaken a great deal of medical research in reaching its decision. Even now, his liver is a somewhat mysterious organ, e.g., nobody knows exactly why a man dies within 24 hours after the liver is removed. Far less was known in 1868, when Dr. Samuel Carter of Erie, Pa. compounded a formula which he thought was good for sick headache and torpid liver (both "positively cured"), also indigestion, constipation or what-ails...
Half a century later, a new advertising technique gave the sexagenarian business an added boost. The ominous crow was retired; the slogan became "Wake up your liver bile!" Jingles urged readers and radio listeners: "When you feel sour and sunk, and the world looks punk . . . Take a Carter's Little Liver Pill." Carter's went on to claim that the increased liver bile would enable the pill-taker to overeat and overindulge in "good times" without morning-after regrets, to wake up "clear-eyed and steady-nerved," "feeling just wonderful," and "alert and ready for work." Copywriters combed...
Grumpy & Gloomy. The Federal Trade Commission took a bilious view of these promotional high jinks. Carter Products Inc. produced its own medical experts to prove that the pills actually did stimulate the liver. But the FTC got evidence to the contrary. After eight years, during which it collected 10,000 pages of research and a medical monograph on the liver, the FTC struck. Its ruling last week not only forbade Carter Products to use the word "liver" in the name of its pills, but told Carter's to stop claiming that its pills are specific remedies for conditions...
When Dr. Selye injected rats with overdoses of ACTH, the animals quickly lost weight and developed abscesses of the lungs, kidneys, liver and spleen. No new infection-causing organisms had been introduced; it was what Selye calls "spontaneous infection" by bacteria, present before the injection, which multiplied when the excess of ACTH reduced the animals' resistance. Injections of STH caused the animals to gain weight, brought on no bacterial disease. When STH and ACTH were injected together, the STH acted like a safety catch and prevented the ACTH from triggering an explosive infection...