Word: livestrong
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Lance Armstrong reignited the accessories-with-a-message trend in 2004 with the $1 yellow LiveStrong bracelet. The rubbery adornment has become this decade's AIDS ribbon and can indicate support for causes from bipolar disorder to Darfur. At HeroBracelets.org started in 2004--friends and family can honor servicemen from World War II to Iraq with personalized metallic bracelets. President Bush has received two from military moms. McCain got his at a New Hampshire campaign stop; Obama's came from Wisconsin. More than 50,000 bracelets have been sold so far, and since the debate, HeroBracelets founder Chris Greta says...
This year Armstrong has tried to make cancer an election issue. He got Senator John McCain to attend the Livestrong Cancer Summit earlier this year. McCain, a skin-cancer survivor, committed to increasing spending but not to a specific amount. Senator Barack Obama has committed to doubling the budget for fighting cancer as part of a broader reform of health care. Certainly the frail, failing Senator Ted Kennedy's dramatic speech at the Democratic Convention, coming in the midst of his battle with brain cancer, underscored the point...
...Livestrong ride, run and walk in the Philadelphia area, some 5,000 people took part on a beautiful summer day to raise $3 million for the LAF. "These aren't fun runs," says Armstrong. "They are very emotional, tearful times." Some participants had cancer; some were survivors. And most of those who rode by bore on their backs the names of dead relatives, a rolling graveyard passing through the placid Pennsylvania countryside...
...While the risk factors for a disease may cross borders freely, the cultural understanding it takes to treat it doesn't. Americans may live in a world of pink ribbons and LIVESTRONG bracelets, but in other parts of the globe, breast cancer is still a shameful secret. Every three minutes an Egyptian woman is informed that she has the illness, and one of her first fears is that her husband will leave her. Secrecy leads not only to misery but also to misinformation. In India, women with breast cancer may be forced to use separate plates and spoons because...
...Muskie moment." TONY SNOW, new White House press secretary and colon-cancer survivor, after tearing up in his first televised briefing when asked about his LIVESTRONG bracelet. Senator Muskie famously became emotional in front of REPORTERS during his 1972 presidential campaign...