Word: livonia
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Roof Saver. To cut down losses such as occurred at General Motors Livonia plant fire (TIME, Aug. 24), Cleveland's Lexsuco, Inc. brought out a vinyl plastic roofing material, which will char, but not burn. The plastic replaces layers of felt, stuck together with asphalt, which separate the roof deck from its insulation. It was the melting asphalt that intensified the fire at Livonia when it fell into the flames. Cost is no higher than standard roof construction. First customer: Ford Motor Co., for an addition to its Cleveland engine plant...
...General Motors Corp. reported nine-month sales of $7.9 billion, highest in its history, and $400 million more than in all of last year. G.M. netted $453 million, v. $387 million a year ago. Third-quarter earnings, nipped by the disastrous Livonia plant fire (TIME. Aug. 24), were $140 million, v. $11 8 million a year ago, when the steel strike slowed down operations...
WILLOW Run, built by the Government for plane production by Ford in World War II and bought in 1948 by Kaiser, may end up as a General Motors plant. G.M., which leased 40% of Willow Run after its Hydra-Matic transmission plant at Livonia burned down last Aug. 12, is sounding out Kaiser Motors on the possibility of buying the huge property...
...aftermath of General Motors' $70 million Livonia fire (TIME, Aug. 24), insurance companies are rewriting their recommendations for industrial plants. They will demand greater use of sprinklers, curtain boards and other fire-retarding devices...
...million fire at General Motors' Livonia transmission plant (TIME, Aug. 24) will cost G.M. 75,000 cars this year, about 2½% of its scheduled 1953 output. Chevrolet cannot make enough Powerglide transmissions to supply Pontiac, and Buick cannot fill all of Cadillac's needs for Dynaflow transmissions. But the fire will not affect G.M.'s 1954 models, which will use transmissions made in rented quarters at Willow...