Word: lloyds
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Dates: during 1950-1959
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...lawyerlike logic spelled out Western objections, wound up by threatening to break off the talks unless Russia modified its stand. Gromyko then made a largely meaningless procedural concession, and agreed to discuss Berlin "simultaneously" with Russian plans for an All-German Commission. So eager is British Foreign Secretary Selwyn Lloyd to keep the talking going in Geneva so that he would not have to explain a breakoff to the House of Commons (before it adjourns July 30) that Lloyd persuaded his colleagues to forget their threats and return to the bargaining table...
Saved: $19 Million. Founded in 1857, North German Lloyd was one of the world's major passenger carriers before World War II; its queenly Europa and Bremen IV competed with British and French ships on equal terms. But the war cost the line 99.5% of its tonnage. The task of reconstruction fell to brisk Director Richard Bertram, 55, and pfennig-pinching Co-Director Johannes Kulen-kampff, fiftyish, who personally picks through the company's discarded files to salvage used paper clips...
Aware that North German Lloyd was synonymous with service, Bertram and Kulenkampff set up a hotel and restaurant in Bremen to hold together stewards and cooks, placed seamen on other ships until jobs were ready for them. With $22 million in government loans and fast tax write-offs, they quickly built up a fleet of new freighters, now have 40 in service...
...started off with the 19,100-ton Swedish hospital ship Gripsholm (cost: $2,500,000) to save the time and money of building a new ship, rechristened her Berlin. Bremen was made over in similar fashion two years ago from the French Pasteur, which had been launched in 1939. Lloyd rebuilt her completely at an overall cost of $25 million. Says Bertram: "The same ship would cost $44 million starting from scratch, and we wouldn't get delivery before 1963." Entering New York harbor last week, Bremen was saluted by the outbound Berlin, received the traditional harbor welcome given...
Cured: "Manager's Sickness." The new Bremen is slower (six days from Southampton at 23 knots) and smaller (32,336 tons) than the old, which carried twice as many passengers (2,231 v. 1,122). But Lloyd plans to pitch its appeal to tourists who want leisurely travel, non-dress-up luxury and fine, hearty food. Probably his best year-round clientele, figures Director Bertram, will be ocean-hopping businessmen who need a respite from the jet pace (some German firms now require executives flying the ocean to return by ship...