Word: loafing
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Dates: during 1970-1979
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...Continental are old antagonists; in 1971 the agency charged that Continental was misleading the public when it implied that Wonder bread was something special, in ads that claimed the loaf "helps build strong bodies twelve ways." Now the agency accuses ITT management of nagging Continental to build itself up too rapidly; James Halverson, director of the FTC'S Bureau of Competition, says that "ITT set profit and market goals for ITT Continental that forced the subsidiary to adopt predatory practices." According to the FTC complaint, Continental practiced a classic monopolistic scheme: it would use high profits from areas where...
...stands fragrantly like a bride at the altar, awaiting the embrace of fresh butter and an osculation of jam. It is a loaf of bread. Not the cellophaned Kleenex sold at the supermarket but a homemade loaf, crusty, crumbly and a succor for the eater...
...simple homemade loaf can cost -not including labor cost-about half as much to produce as the presliced, vitaminized, super-enriched, deflavorized belly wadding advertised on TV. It can not only have toothsome flavor and infinite variety, but may represent a return to simple joy, as raising one's own corn or tomatoes does, or planting a pear tree, or hunting wild berries for jelly...
Weekend Loafers. A great many of the new weekend breadmakers are men who would rather loaf than golf. To Manfred J. Sobek, 42, marketing vice president for Simmons International Ltd.(they make their bread from beds), this means a Sunday afternoon baking Viennese Strietzel, a kind of raisin bread. Sobek, who lives in Scarsdale, N.Y., also confects German Christmas bread, French bread, succulent Austrian tarts with buttercream and apple strudel. By 1951, when he first arrived in the U.S. from his native Germany, he explains, "I had this tremendous feeling of nostalgia. Holidays in Europe are accompanied by a grand...
Another old law states that if one doesn't get the full loaf, settle for half a loaf. The reformers learned and obeyed that law, but all they say they have gotten from the department was a few crumbs...