Word: loaned
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Dates: during 1950-1959
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Like a broken traffic light that shows both red and green, U.S. banks are glutted with savings, while their loan departments report a sharp fall-off in new business. Last week President Charles H. Brower of Manhattan's Batten, Barton, Durstine & Osborne stepped into the money jam, whistled up an adman's notion of creating motion. Advertising has the job of awakening desire, said hard-selling Charlie Brower to an American Bankers Association meeting in Chicago. His advice: let bankers quickly borrow some advertising techniques...
Second. Make borrowing both moral and fun. "Why should the borrower have to feel embarrassed about a loan? It is nothing but schizophrenia that makes installment buying of life [things needed now] immoral and installment buying of death [life insurance] moral. And I'd like to see the lending man get up from his desk and smile and shake hands with the prospective borrower, no matter how poor a credit risk he appeared...
Third. Take a tip from supermarkets. "Mark your aisles and your departments clearly with names the consumer understands. Then he won't have to sidle up to the man with the gun and whisper: 'Where can I get a loan?' Display what you have to sell, not money itself, but what money can buy. I doubt that even the most enticing display of $100 bills would persuade one man or woman to rent your money, but a display of air conditioners might...
...Soviet loan. Russia's Ambassador Dmitry Zhukov placidly announced that the Soviet crews would stay on board to help Indonesians navigate and maintain the ships. In Bukittinggi, rebel Premier Sjaf-ruddin charged that the Russian fleet was loaded with arms, and cried: "If Sukarno can have Russian crews, why can't we have American pilots...
Although radio interview's with holdup victims are old hat. Victim Harry Ingersoll, 44, a San Antonio loan company owner, reluctantly set a precedent last week in the annals of crime broadcasting. He was interviewed by San Antonio's KITE while the robber still held a gun on him. KITE's Newsman Harry Van Slycke picked up a police alarm of a holdup at Ingersoll's office, rang up Ingersoll and turned on a tape recorder. At the scene of the crime, the young gunman ordered Ingersoll to answer the call and act natural...