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Evolution seems to have programmed this discomfort via a brain structure called the amygdalae, a pair of almond-shaped brain regions deep within each temporal lobe that control fear and the processing of emotion. It's your amygdalae that keep you from getting so close to another person that he could easily reach out, gouge an eye, and then drag your woman off by her hair. (See the top 10 scientific discoveries...

Author: /time Magazine | Title: Problem with Close-Talking? Blame the Brain | 9/3/2009 | See Source »

...produce decisions. The key part of white matter is called myelin, a fatty substance that coats the individual neural strands, or axons, that make up white matter. Myelination of axons begins during childhood and is completed at the end of adolescence, around the mid-20s. Myelination in the frontal lobe - the brain region responsible for decision-making - happens last, and it was in this region that the brains of risk-seeking teens in the study showed greater development compared with the frontal lobes of their more restrained peers. (See pictures of the college dorm's evolution...

Author: /time Magazine | Title: The Teen Brain: The More Mature, the More Reckless | 9/2/2009 | See Source »

...traffic to Six Flags? Viewers are already cash-strapped. Why potentially turn them off with your spots? "Sure, the ad sticks Six Flags in your mind," says Lippert. "But it's wedged in the area that causes extreme anxiety and annoyance. You're saying, 'Get this out of my lobe...

Author: /time Magazine | Title: Why Is Six Flags Targeting Kids with a Creepy Old Guy? | 7/24/2009 | See Source »

Past research by Walker and colleagues at Harvard Medical School, which was published in the journal Current Biology, found that in people who were sleep deprived, activity in the prefrontal lobe - a region of the brain involved in controlling emotion - was significantly diminished. He suggests that a similar response may be occurring in the nap-deprived volunteers, albeit to a lesser extent, and that it may have its roots in evolution. "If you're walking through the jungle and you're tired, it might benefit you more to be hypersensitive to negative things," he says. The idea is that with...

Author: /time Magazine | Title: Wish Fulfillment? No. But Dreams Do Have Meaning | 6/15/2009 | See Source »

...thinking. They had had a transformation of character. Was it scientifically verifiable? No. But it was good for them. As one of them, a comedy writer named Jeff Schimmel, said to me: "It's sad to think that my love for my fellow man is due to a temporal lobe gone awry. But I don't really care. I'm happier and a better person because of this...

Author: /time Magazine | Title: Barbara Bradley Hagerty: Can Science Find God? | 5/17/2009 | See Source »

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