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Word: loca (lookup in dictionary) (lookup stats)
Dates: during 1960-1969
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Usage:

...teetotaler, Joe's strength is as the strength of ten because his drink is pure-Kola Loca Lemonade, for which he is Western sales representative. Though a deadly shot, he aims mainly for a greater share of the market by getting endorsements from notorious gunslingers. Lou and Winifred start lowering their eyes and necklines in his direction, but the Badman brothers start raising hell. In a grand-horse-opera finale, everyone gets plugged and expires in a heap on boot hill. Infusions of Kola Loca magically resurrect them all, whereupon Joe, Horace, Doug and Lou discover that they...

Author: /time Magazine | Title: Cinema: Cracking the Code | 12/15/1967 | See Source »

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