Word: local
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Dates: during 1970-1979
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Thus, at a town meeting last July, a local planning body took votes on zoning and other questions among citizens watching at home as well as those in the hall. Later, Ralph Nader, visiting Columbus, asked how many watchers would back a petition to change children's advertising (an overwhelming majority pushed the yes button). Advertisers are also making heavy use of the system. Bill Cosby, pitching for Ford Pintos, asks how many viewers want more information on the car; Ford gets a computer printout of hot prospects who voted...
...faced cable competition as in areas that cable has not yet reached. Nor is cable cutting into the flow of network advertising dollars ($4.1 billion last year). Pay cable, of course, makes the absence of commercials one of its main selling points. The advertising on basic cable is heavily local, though a few national advertisers do appear...
...MSOs bid for franchises from local governments to service a city or town, and in support of their bids line up stations whose programming will be transmitted by cable. The MSO that promises the most interesting programming often gets the franchise...
...programming companies, which put together shows to be seen on pay cable, are divided into two leading national firms, HBO and Showtime, and a bunch of smaller ones serving mostly local audiences. Among them: Prism, Hollywood Home Theater and Cinemerica...
...steel town of 150,000 in the state of Rio de Janeiro, small groups of neighbors gathered on five different nights last week for a few hours of discussion. Steelworkers, retired welders, grandfathers, young housewives with children on their laps, sipped coffee on borrowed chairs and swapped views on local and national problems: the endless waiting lines at the state hospital, the expulsion of rural squatters by land speculators, nonexistent sanitation and paving in their city. "Mud is the symbol of our lives," Joao, a retired steelworker, said angrily. "We live in mud, we are treated like mud." Later...