Word: local
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Dates: during 1980-1989
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...cutting costs, by subscribing to video news services, swapping coverage with other broadcasters, or making deals to get their stories on cable stations. WWL, the CBS affiliate in New Orleans, has its own all-news cable channel. Half a dozen video news services offer prepackaged stories to fill out local newscasts. One of the largest services is Conus, a news cooperative with 100 U.S. member stations. Other leading entries include Group W Newsfeed, a division of Westinghouse, and Visnews, an international video news wire. Recognizing the potential of these nonnetwork sources, NBC last year bought 38% of Visnews...
...partnership is the one they have formed with CNN. Both KRON and WSB are among the 121 network affiliates that are CNN partners. The Atlanta-based cable network airs stories provided by its partners via satellite, and distributes the stories to other station partners for their use. Broadcasters believe local viewers who catch their news teams on cable may be more likely to tune in the station if they like what they see. Says Peter Herford, a former CBS News executive who directs the Benton Broadcast Fellowships at the University of Chicago: "All of these factors are pulling apart...
...local stations become increasingly aggressive, the networks are trying to reshape their own news products to offer affiliates something more than the day's headlines. All three networks, for example, run long special features during the regular evening newscasts and are experimenting with new concepts, such as 48 Hours on CBS and ABC's Primetime Live. Some news thinkers go so far as to wonder whether the network evening newscasts have a future. Says Andrew Stern, who teaches broadcast journalism at the University of California, Berkeley: "At some point you have to ask, What do the local stations need...
Other analysts are less pessimistic. After all, the quality of network newscasts is still higher than the crime-and-accident-heavy fare on most local stations. Instead of trying to make the day's headlines interesting to viewers who may already have seen them twice, some critics suggest that the networks offer more in-depth analysis. Says Herford: "Maybe Nightline is the model for the future evening newscast. Maybe the networks should tackle the one or two most important issues every day during that half hour...
...Local stations use satellites to expand their newscasts -- and their profits. GM is angry over leaked pictures of its top-secret Saturn. Sony and Warner strike a deal...