Word: localism
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Dates: during 1970-1979
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...miles above the equator. That makes it easy for programmers to send signals from a single studio via satellite and earth stations into cable systems all over the country. It also enables cable operators to add sophisticated national programming on pay-cable channels to their once heavily local basic-cable offerings...
...channels, vs. a maximum of twelve on a set wired to a rooftop antenna. The cable brings in sharp, clear pictures and often enables a viewer to pick up out-of-the-area stations that may show on, say, Wednesday night a movie he missed on the local outlets on Tuesday...
...customers should benefit especially from the FCC'S proposal last week that cable operators be permitted to pick up as many signals as they like from anywhere, and a companion proposal that cable companies be permitted to air shows even if the same programs are being carried by local broadcasters...
...cable. For an additional $8 to $10 a month, a subscriber gets a decoder box. It unscrambles pictures transmitted over a special channel by a for-cable-only programming company that sells its service to the local cable operator. Main offerings: recent movies, some of the quality of Annie Hall, The Turning Point and The Goodbye Girl, often shown just after they have finished running in local theaters; sports events (e.g., a U.S.-Soviet track meet not carried on regular TV or even basic cable); and entertainment specials, often Las Vegas-type revues built around a single star such...
Warner Cable Corp. is testing in Columbus a "two-way" cable system that enables viewers to talk back to their sets by pressing buttons on a hand-held console (price: $10.95). The programs are local news and talk shows on which performers ask questions of the audience. Every seven seconds a master computer scans the 30,000 homes getting the service and tallies how many are pressing a yes and how many a no button; the response totals are flashed on the screen...