Word: localization
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Dates: during 1920-1929
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...Omaha, Boston, St. Louis, Richmond, Chicago, Washington, Philadelphia, Jacksonville, Indianapolis, Minneapolis, New Orleans, Atlanta. In England the railroads ran excursion trains to the London exhibition. Englishmen paid one shilling & sixpence (36c) to look at the models. They ordered 64,000 cars. In Manhattan a rascal took advantage of the local gullibility. He passed through the showroom throngs with an "order book" in his hand, promising delivery in three weeks upon a deposit of $25. When detectives approached him he ran away with many a $25 stuffed in his coat pockets. The week marked a milestone for public excitement...
Advertising. More than 2,000 daily newspapers on five successive days printed full-page advertisements announcing the new car. It was the biggest, most expensive advertising campaign crowded into so few days since Francis Wayland Ayer pioneered in commercial advertising, more than 50 years ago. Local dealers "tied up" with the Ford national campaign. Their advertisements appeared opposite these of Ford, giving the effect of a "double-page spread." The Ford costs, advertising exports calculated, were between $1,000,000 and $1,666,000 for the week...
...Chicago Stock Exchange seat was sold last week for $16,500, the local record. The exchange will move into its new rooms in the State Bank of Chicago building next spring...
Another significant development which he considered worth noting was: "Seventy-two railroads now use trucks to supplement regular shipping service?46 in terminal operations, 15 in the form of store delivery, and 11 to replace local freight trains. On Jan. 1, 1927 railways had more than 225 trucks operating, the route mileage being 4,226. Competing services had 43,207 trucks covering 607,029 route miles. Registration of all trucks in the U. S. was 2,764,222, compared with 2,432,017 the previous year...
...night; no scrimmage. Pacific natives in the audience viewed it as a shrewd and often violently flavored vision of other peoples' poor; heard some bad writing, some rare poetry, much cutting humor. Much of the acting was of high excellence. Despite flaws quickly visible to the eye of local playgoers, used to smooth productions of the best of our producers, the Irish players are eventful visitors...