Word: localization
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Dates: during 1930-1939
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...much revealed some disquieting statistics. Of the 660 stations in business, 419 made money, one broke even, and 240 were in the red. Of the luckless 240, 175 were "teakettle" stations doing a time-sales business of less than $25,000 a year, most of them low-wattage local stations. The 350 network-affiliated stations as a group had 77% of the industry's revenue...
Comparatively unsung across the Hudson, the Newark Museum last week completed its array of summer attractions. Reconstructed in its big, walled garden and restored to the last detail was a one room building of local sandstone, dated 1784-the oldest schoolhouse still standing in Newark. In the airy Museum itself were: 1) a full-scale reconstruction of a Tibetan lamasery altar; 2) fine lace and silverware; 3) "The Human Body & Its Care," an exhibit featuring a skeleton; 4) American "primitive'' paintings; 5) 200 electrically driven, slow-motion models showing all the physical principles used...
...banks have in the last decade faced dwindling incomes. Service charges have been inaugurated or increased, bank interest rates have been cut or abolished. Few weeks ago New Jersey's banking department ordered banks to cut interest to a maximum of 1% on savings and time deposits, and local bankers were somewhat apprehensive of mass withdrawals. Quite different was the situation in Booneville, Iowa...
...invited to come and get their $267,000 on deposit. To its depositors, the bank promised full payment, to its stockholders, the $10,000 capital they put up 33 years ago to found the bank, plus $21,000 surplus and undivided profits, $11,000 in real estate. Yawning, the local farmers let their money be, figuring that they would take their 2½% interest as long as possible...
...aviation school in the U. S. It is also free. Proud setting hawk of unique Lewis Holy Name is Founder Bishop Bernard James Sheil of Chicago, who nursed it from a fledgling (in 1932) in one hangar, one building and a cow pasture to lusty, soaring adolescence. A pious local farmer donated 620 flat acres; rich Chicago Manufacturer Frank J. Lewis financed 14 roomy buildings (the gymnasium is a memorial to son Joseph, killed in a plane crash). By this year's end, air-minded Bishop Sheil expects to have three more big runways, a 180-acre improved landing...