Word: localization
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Dates: during 1930-1939
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National Editorial Association was founded 51 years ago in the interest of the "little fellows" of U. S. journalism: editors and owners of weeklies and semi-weeklies of modest, local circulation. The Association grew to include some 3,500 members, set up a Washington lobby to see that their cherished patent medicine advertising was not jeopardized, awarded annual prizes for excellence in typography, editorials, job printing. With Depression, N.E. A. fell on evil days. Some 1,000 members defaulted their dues and pessimists saw the end in sight. Last week a new lease on N. E. A.'s life...
Since Sinclair Lewis mentions. Rotary and Kiwanis by name in Babbitt, the "Boosters' Club," to which George F. Babbitt belonged, was apparently meant to be a local chapter of Lions International. The "Boosters" might also be taken for Civitans, another, though much smaller, businessmen's organization devoted to songs, luncheons, community service and mutual backscratching. General belief is that the Civitans take in those who cannot make the Lions; the Lions those who do not make Kiwanis; and Kiwanis those who fail to make Rotary, which is the spiritual father of them all. Last week Rotary assembled...
...found all the French nurses and all the French cooks at their posts, but 60 scrubwomen, laundry workers and basement engineers, including one naturalized U. S. citizen, had locked themselves "on strike" in the basement. As headlines screeched in the Paris Herald, to the rescue planned to go the local American Legion, the American Women's Club, the American Junior Guild and U. S. students from Paris' international "University City...
...Stars Fell on Alabama, Carl Carmer wrote an engaging, popular book about a State that is rich in local color. Now Author Carmer has tried hard to distill the native glamor from a region where the conventional trappings of romance are not nearly so conspicuous as they are in the South. His new field is upper New York State, superficially a prosaic region of farms, sprawling industrial cities, narrow towns...
...collected lumberjack stories, lived with State troopers, made friends with a professional rattlesnake hunter and caught a rattlesnake himself, interviewed two surviving Shakers in Mount Lebanon, lived in the famed Oneida Community, went to a cockfight near Syracuse, always tried to find, in the local customs, turns of speech, characteristics, meaningful survivals from the richly spiritual past. Even readers who feel that Author Carmer has mistaken the pulsebeat of his own psychic interests for distant drumbeats are likely to be impressed by this sympathetic account of oddments in his native State...