Word: localization
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Dates: during 1930-1939
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Thus disorganization was crowned with confusion. Having kicked out U. A. W.'s five vice presidents and all but nine of its 24 executive board members, Mr. Martin had just been deserted by five more boardmen and so many local officers that everybody lost count. The deserters, of course, went over to Acting President Roland...
...have no kick about working conditions at Harvard, but we feel that the college can and should pay us more," a House dining-hall waitress and A.F. of L. member, said yesterday concerning her local's threat to strike Monday unless the University makes certain concessions...
...total taxable value of Cambridge, White the city provides police, fire, and health protection, ever since the opening of the subway much of Harvard's, purchasing power, once a Cambridge monopoly, has been shifted to Boston. Moreover, it has been charged that the House system has cut into-the local restaurant and boarding-house trade...
...have distributed a weekly "Shoppers Bulletin" to 73,000 homes. (Total circulation of the dormant evening News, Times-Leader and morning Record: 73,000.) Smaller stores have combined to publish a 24-page tabloid "Buyers Guide" with about 53.000 circulation, which also takes paid classified ads. By agreement, no local merchant is advertising in Scranton and other out-of-town newspapers sold in Wilkes-Barre. One store has tried radio bingo and quizzes to bring in business...
Thus the strike had set up a perfect laboratory in which to test the most cherished and vital belief of all U. S. newspaper publishers: that local business cannot get along without them. Alarming result: it has gotten along quite well. In December, for instance, the bigger stores reported business up 6% over 1937; in January and February it was down 7% to 9% from 1938, about the same as in big-advertising New York City. At the same time merchants have saved up to 50% on their promotion and advertising budgets...