Word: localize
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Dates: during 1940-1949
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...must aim primarily at stimulating the private builder, for only he can supply the largest proportion of needed homes. Federal aid should provide for the income groups which he cannot help, partly because of inflated building costs. There must be Federal coordination from the top to aid and advise local groups, to plan better cities, and to prevent destruction of present facilities even for the purpose of improving them. No Utopia is in sight, but the 81st Congress, when it assembles on January 3, cannot long delay a start toward improving a situation in which one third of the nation...
Actually, when it comes to giving a girl a Christmas gift your guess is as good as hers. An informal poll of local womens' colleges showed that, to a girl, they prefer their presents to be secrets until Christmas morning. That decision bolsters any Yuletime sentimentality which might be slipping, and tosses the problem right back into the means hands. You could always give up without a fight and ask her roommate or best friend--who probably has inside information about what she wants anyway--to do the job of shopping for you. That's the 97-pound-weakling approach...
Food tops the list of presents that aren't clothes. Girls, especially those who live in local dormitories, picked candy, fruit cake or fruit packages--one fruit company puts out a special Christmas supplement of boxes of apples, pears, dried and candied fruit peels; dates and nuts--and boxes of assorted chunks of cheese...
...their jobs through the Student Employment Bureau, but six work as part of a larger team for a local Santa mogul. The other two are independents...
...promising specimens ranging in age from 18 to 67. To these men he gave an intensive, 12-hour, two-day course in all the problems of being a Santa Claus, including make-up and psychological approach. Then, giving each a handsome diploma, Josko sent them into the world--local department stores that had signed up for his genuine, reliable, gilt-edged St. Nicks...