Word: localize
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Dates: during 1940-1949
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...giant raffle for the school's benefit (with one local dealer donating three new cars as prizes) became one of Monterrey's big annual events. Grocers, butchers and other small merchants responded generously to campaigns aimed at giving all local business a stake in the school. With more than enough on tap to meet its 60% operating deficit, Tecnológico last week got a rousing boost from outside. In Mexico City, 600 miles to the south, executives in the U.S. industrial colony (including branches of General Electric, Westinghouse, Goodyear) opened a drive for $58,000 to boost...
...cowboy Stetson and accepted appointment as an honorary deputy sheriff. In the next few days he lunched with Fan Dancer Sally Rand at the Junior Chamber of Commerce, judged a beauty contest, went to a Neiman-Marcus fashion show, played jazz piano for the girls at a local prep school and lunched with the Rotarians. For jovial New Jersey-born Hendl, it was all part of his new job as conductor of the Dallas Symphony Orchestra...
Concertos & Jive. The Dallas Symphony Orchestra is small (82 players), local (half of the musicians come from east Texas), young (average age: 30) and very enthusiastic over its new conductor. Though there is an impressive "Founded in 1901" at the top of its programs, the present orchestra is really only five years old: in 1945, after a wartime hiatus, Hungarian-born Antal Dorati (now conductor of the Minneapolis Symphony) reorganized it and made it for the first time a competent, nationally respected organization. Hendl has continued Dorati's tradition of introducing new works. With Rudolf Firkusny at the piano...
Meanwhile, on the local scene, Instructors have been nodding to last-performance applause, folding their briefcases, and quietly stealing away. Biddies are marshalling mops and dusters to brush over students' quarters for the last time...
...local trend, in contrast to a slight decline in sales reported in New York during the past few days, has been a continued increase in the volume of purchases...