Word: localize
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Dates: during 1950-1959
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...West Coast for applicants," he asked, "when there are plenty of local boys, willing and able to do Harvard work?" Nothing that "there are many students in this area who are superior to our present marginal students," he explained that many of these boys are "scared away from applying by the high cost of residence...
...France. Within months, Mende was a boom town. A telephone operator had to be hired whose sole job was handling Joanovici's calls to world capitals. His monthly phone bill ran to 600,000 francs; he spent 30,000 francs daily on entertaining; he contributed heavily to local sports and charities and was on the best of terms with everyone, from the prefect to the policeman assigned to guard...
...herded into people's communes, have started hoarding food and gorging themselves in the city's renowned restaurants. By withholding food, the Reds are squeezing the city dweller into the communal mess hall. "When the private food hoards are gone and people cannot buy much on the local markets," the Western visitor reported, "they will be forced to eat in the community kitchens...
...home sets ten years ago. And radio advertising last year was up 3% over 1957. The trouble, from the networks' point of view, is that most of these gains benefit the independent stations, where advertisers can buy into shows that are both cheaper and more closely tailored to local markets than network programs. More and more affiliated stations hesitate to use network shows in prime time slots that can often be more profitably sold to local advertisers. To fight against this localitis, the networks are moving into 1959 with grand but contrasting schemes...
There remains only to report that J.B. last week received an award as "the best American play of 1958" from Boston station WGBH-TV and Elliot Norton '26, the dean of the local critical fraternity. It is a safe bet that J.B. will have garnered further honors by the end of the theatre season...