Word: localize
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Dates: during 1950-1959
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...battle for ears may not be decided for years. Though the local programmers are riding high now, the networks' optimists predict that the locals will sooner or later run all their bad things into the ground. But it may be later than sooner...
Radio's new and lusty child is the local station. It aims at "local identification," homing in on the market in its neighborhood at the expense of network operation. While the networks watch the big nationwide advertisers crowd into TV, local stations are thriving on the patronage of local stores, restaurants and services. Result: in the midst of general radio prosperity, network radio has been fighting for its life. The NBC and CBS networks have lost millions (exact amount too elusive to pin down) in recent years. ABC and MBS have long been in the red. The local...
...first-rate collection, an active membership of 4,400, an annual operating budget of $150,000. Says she, "I'm rather happy-my sense is of 'mission accomplished.' " As a farewell present, she will take with her four massive portfolios of art contributed by some 200 local painters, printmakers, watercolorists and sculptors whom she has long championed. Their admiration and affection is warmly returned by Grace Morley, who says firmly: "The Bay Area is one of the most creative centers of art in the U.S." To the degree that this is true, it is largely thanks...
...document: a separation decree issued by the local bishop taking the nearby village of Giglio out of the Sant'Angelo parish. To the 500-odd villagers, this parish chopping seemed intolerable. Sant'Angelo parish had become too big, insisted the bishop. Retorted Emilio Cianfarano, Sant'Angelo's rebel chief: "When you split a family, the whole family suffers." And besides, grumbled the rebels, the bishop had been swayed by Giglio donations of nearly $5,000 toward a new church. Despite the heat caused by such arguments, the villagers failed in their early-morning assault. Before nightfall...
Last November, when Pastor Cannito applied for permission to build a new church (with donations from the U.S. Southern Baptist Convention), war broke out again in Sant'Angelo. Although Rome's Ministry of Public Works gave its approval and the Baptists started to build, the local mayor issued a firm no. Contrary to the standard plot rules of Italian church-state village dramas, Mayor Antonio Baldassarra was not a Communist, but a Christian Democrat who was outraged by the prospect of a Protestant church in Sant'Angelo in Villa...