Word: localize
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Dates: during 1950-1959
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...group of local students in the Summer School are setting up a summer drama group, and will soon present a production of Jean Anouilh's Antigone...
Portia's big disappointment had come early in life. About the same time she realized that cows and the local Lotharios wanted something different around the haystack, she also discovered (for peripheral reasons) that she would never get to Harvard. And Portia had always wanted the best...
Spend the Money. The U.S. spent about $14 billion for all kinds of education in 1955; by 1967, the authors estimate, it should spend some $30 billion. They make two general recommendations: 1) state and local tax setups-now largely dependent on property taxes-should be revamped, with more money allotted to education; 2) educators and the public should recognize that federal aid to education is already huge, and that while states and local communities should retain control of the schools, a much larger proportion of the education bill must come from federal funds...
...hottest form of advertising promotion is the giveaway. This year U.S. businesses will hand out $16 million worth of appliances, cars, cameras and bric-a-brac on 22 network shows seen by most of the nation's 43 million TV homes, and 250 local radio and TV programs. So popular are the shows that this week CBS and NBC each will add three new TV giveaway programs. NBC and ABC will start two more later in July...
...giveaway "showcase" of merchandise (the nearest estimate of the total retail value, without going over, wins it all). Last week 7,000,000 postcards poured into The Price, each marked with an estimate of the showcase's value. That meant many a viewer had gone to local dealers, at least to ask the price...