Word: localize
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Dates: during 1950-1959
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...largest British project of its kind tried in the last 50 years, the Atlas has taken Orton, his research assistant. Stanley Ellis, and six field workers through 200 different villages to question local citizens and record their speech. Their subjects are usually oldtimers who still speak their ancient dialects, and they are also apt to be men because the women tend to regard the dialects as strictly non-U. Each farmer might be asked as many as 1,267 questions, but the questions must be carefully worded. Should a researcher ask, "Where do you keep your cow?", the farmer might...
They Can Fix. Brown's budding scientists have proved themselves useful in less exalted ways. Once when some of the school's electric clocks broke down, the local repairman turned down Brown's call for help. "We'd be glad to come out.'' he explained. "But those kids out there can fix them." The students now maintain all the school's equipment, have in stalled an intercom system and a special burglar alarm in the boys' washroom to keep young vandals from breaking the ceiling tiles. But more important than...
When news breaks, Reporter Pressman roars to the scene in the station's Ford Thunderbird or Chevrolet station wagon, both of which are equipped with telephone and recording equipment. "These give reporting a new dimension," says Pressman. "Local news broadcasting has suffered too long from slavish dependence on wire services. It has its own tremendous advantage of personalization and immediacy...
...Senate committee that Teamsters' Union bosses had plotted with city officials to monopolize Portland's rackets, the Journal (circ. 181,489) primly avoided editorial comment. Though the Journal gave wire-service reports of the hearings heavy play in its news columns, it-made no attempt to report local evidence of Teamster-racketeer relations. Reason: since its opposition daily, S.I. Newhouse's Oregonian (circ. 230,850), first uncovered the scandal (TIME, June 4), the Journal has never once admitted the existence of a Teamster plot to control law enforcement. Instead. the Journal has scoffed that the Oregonian...
...even more pronounced. The Seattle Times (circ. 208,224), though long chary of offending Baron Beck, had assigned Pulitzer Prizewinning Reporter Ed Guthman to ferret out the story as soon as it learned of the Oregonian expose last year. Last week it red-bannered the Washington hearings and played local angles to the hilt. Hearst's Post-Intelligencer (circ. 190,789), on the other hand, ran only routine service stories on the Senate investigation. still had not given the story top Page One play. The P-I diligently killed its syndicated Drew Pearson and Westbrook Pegler columns whenever they...