Word: localize
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Dates: during 1950-1959
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...There is no feeling or preaching of crusade in either camp. Without it, victory, at least for local candidates, depends heavily on organization-who gets out the registration, who gets out the vote. In numbers and enthusiasm, the organized Democrats seem to outmatch the organized Republicans, a situation that the Republicans are working hard to change...
...Post, House Speaker Sam Rayburn managed to write 4,500 words of a 4,700-word article before mentioning the candidate's name. Stevenson's campaign managers are well aware of their problem, are carefully following the "reverse coattails" strategy (TIME, Sept. 10) of linking Stevenson with local candidates and local issues...
...contrast Dwight Eisenhower is still, after four years in office, phenomenally popular. From coast to coast local Republican candidates are reaching for his coattails, and each week he adds to his preelection schedule of personal campaigning. Most prognosticating to date has the Democrats picking up momentum and moving into position to challenge seriously the whole Republican ticket. But the fact seems to be that, at midpoint, the Republicans are doing well at the national level, not so well at the local level. Last week top G.O.P. campaign strategists met in Washington, saw no reason to change their basic plans. Reason...
Thus last week Adlai Stevenson brought his campaign back to the populous, prosperous, vote-heavy states of the industrial Northeast. Everywhere he hitched on gently to the coattails of local Democratic candidates who were manifestly more popular than he; everywhere he besought the voters to choose come November not between men but between parties; everywhere he fingered meticulously for the soft spots of the U.S. economy, talking and implying class struggle...
...fast becoming evident to Republicans (local candidates in increasing numbers were calling for his help) and Democrats alike that Dick Nixon is taking most of the tricks in the political game that had him typed by the Democrats as 1956's Public Villain...