Word: localize
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Dates: during 1950-1959
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Dyspeptic Pianist Oscar Levant and his local TV show (Words About Music) were scuttled by Los Angeles' station KCOP after Levant began neglecting music to make off-color comments on such interesting compositions as Marilyn Monroe and Richard Nixon. Moaned his ex-sponsor: "The show got too dirty. We want to sell carpets, not controversies." Confessed Wit Levant: "I was outraged at my taste . . . I'm like a middle-class James Joyce-extremely-self-conscious. The station left it up to my own judgment, which I don't have...
...really cut the mustard!" Three years ago Jimmy was driving a truck to support his family and idly plunking away at his uke in the evenings ("I dream-I go 'bonk, bonk, bonk'-I just fool around"), when he became inspired by the high wit of a local rock 'n' roll disc jockey named Red Blanchard and enrolled in a 96-lesson musical correspondence course ("I learned to read music in the first ten and quit"). He bought a tape recorder and started strumming his own tunes, singing the lyrics aloud in an adenoidal tenor...
...their students, and one college official bluntly warned Sammartino: "Everybody else is either cutting down or folding up. You must be nuts." The first year, Fairleigh Dickinson managed to attract only 60 day and 90 night students. But balding President Sammartino offered something special to the community. He made local high-school principals his board of educational directors, evolved with them a curriculum that could be tailored to what local high-school seniors seemed to want and need. By 1945 his enrollment had jumped...
...college. Though it offered basic liberal arts, it placed heavy emphasis on training students for careers. Its keynote from the start was flexibility. If an electronics or engineering student wanted to study only part of the year and work the rest, Sammartino would arrange with a local industry...
...might be expected, the college at first had to take its share of abuse. "If you can't get into college," local wags would say, "you can always go to Fairleigh Dickinson." But nearby industries continued to give Sammartino support, and his ten-acre campus flourished. He added a two-year nursing course, a school of dental hygiene, courses in hotel and restaurant management. In 1954 he took over the dying (150 students) Bergen Junior College in nearby Teaneck, included both campuses in the single full-fledged four-year college. He persuaded a steady stream of celebrities...